Starcom wins big at Cannes Lions

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Starcom USA had 29 nominations with 19 awards including:

  • 1 Grand Prix for P&G Always “Like a Girl” in “PR Lions: Brand Voice Including Strategic Storytelling” category
  • 6 Gold for P&G Always “Like a Girl” in “Media B04- Use of Digital Content”, “Direct FMCG”, “PR Lions: Integrated campaign led by PR”, “Cyber: Social Video”, “Cyber: Community Building/Management” and “Film Lions: Viral Film” categories
  • Silver for Mars Temptations Cats Treats “Salmon, Chicken, Seafood” in “Press Lions: Miscellaneous” category
  • 3 bronze for P&G Always “Like a Girl” in “Media C01- Fast Moving Consumer Goods”, “Promo & Activation: Use of social audience in a promo campaign”, and “Promo & Activation: FMCG” categories,
  • Glass Lion for P&G Always “Like a Girl” in “Glass Lion: Glass” category
  • Titanium Lion for P&G Always “Like a Girl” in “Titanium & Integrated Lions”