Perspectives

Starcom Wins Lowe’s First Media Agency Review in 10 Years

Lowe’s Home Improvement has selected Starcom USA as its global media agency of record. Lowe’s is a Fortune 500 American company and operates a chain of retail home improvement and appliance stores in the United States, Canada and Mexico. “Having the opportunity to partner with Lowe’s, a powerhouse in the retail home improvement space, is […]

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Starcom Named Best Place to Work for LGBT Equality by Human Rights Campaign

Starcom is so proud to announce that we have earned a 100% score on the Human Rights Campaign’s 2017 Corporate Equality Index for “Best Places to Work for LGBT Equality”! Starcom is committed to promoting equality in the workplace, supporting the LGBTQ community and helping to develop leaders who can elevate our clients’ brands within the […]

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Publicis Media Appoints New Leaders Across Starcom, Zenith, MRY

Publicis Media is making more leadership appointments on the heels of the media agency network’s recent and massive reorganization. Starcom has named Kathy Ring to U.S. CEO from her current position of chief operating officer and president of the agency’s Los Angeles operation. She succeeds Lisa Donohue, who was recently promoted into a global president […]

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Visa Selects Publicis’ Starcom as Media Agency

In an article on AdAge, Visa has selected Publicis Groupe’s Starcom as its global media agency of record. It will be supported by SocialCode for digital in North America. Essence has been tapped to support Visa’s programmatic efforts on a project and regional basis. “As part of our regular business practice, Visa consistently evaluates how […]

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Airbnb to debut ‘Is Mankind?’ ad during Caitlyn Jenner’s ESPN bravery award

Airbnb is moving to a value-based strategy for a new campaign that looks at human kindness, according to an article on Campaign US. The new campaign challenges the seeming unkindness of mankind by encouraging the public to see others’ points of views, tastes and dreams and asks “Is Mankind?” The first ad will debut during […]

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