Lowe’s Home Improvement has selected Starcom USA as its global media agency of record. Lowe’s is a Fortune 500 American company and operates a chain of retail home improvement and appliance stores in the United States, Canada and Mexico.
“Having the opportunity to partner with Lowe’s, a powerhouse in the retail home improvement space, is a privilege for our agency,” Kathy Ring, CEO of Starcom USA, said in a statement. “As Lowe’s works to establish connections with its evolving customer base, Starcom is proud to bring our unique approach to determining what drives people to action by utilizing data, understanding their desire lines, and applying this knowledge to create real results for the Lowe’s business.”
Read the full article in Adweek.